Go Global! Tahunan Furniture SMEs Armed with Digital Marketing Strategies
Jepara - Dozens of small and medium-sized furniture industry (IKM) players from Tahunan Village attended a Digital Marketing Training held at the Tahunan Village Hall on Monday (25/5/2026) to Tuesday (26/5/2026). The activity focused on strengthening marketing capabilities and developing the furniture business through digital platforms.
During the training, participants were not only introduced to the use of social media and marketplaces. They were also equipped with strategies for building product branding, creating attractive promotional content, and techniques for communicating with potential buyers online.
Chairwoman of the Jepara Dekranasda, Laila Saidah Witiarso Utomo, officially opened the event. She emphasized the importance of digital marketing skills for furniture entrepreneurs so they can survive and thrive amid increasingly fierce market competition.
According to her, the quality of Jepara furniture is already widely recognized, but it needs to be supported by more modern marketing capabilities. This is so that local products can reach national and even international markets.
“Business actors today can no longer rely solely on conventional marketing. They must start actively utilizing social media, marketplaces, and strengthening their digital branding,” she said on Monday (25/5/2026).
The training took place in an interactive atmosphere. Participants were actively engaged in discussions and asked various questions about effective online marketing strategies for furniture products.
Many participants said that this kind of training helped them understand how to expand their market, especially without having to depend on direct/in-person sales.
Secretary of the Jepara Regency Industry and Trade Office (Disperindag), Isnan Haryoko, stated that the training is expected to encourage small business actors to upgrade to a higher level. He hopes that micro-enterprises in the furniture sector can grow into large businesses and even penetrate export markets.
Meanwhile, Head of the Industry Division at Disperindag Jepara, Dhaula Patta Raya, introduced the Jepara Furniture Card program. This program is part of efforts to strengthen the local furniture industry ecosystem.
The program, resulting from a collaboration between the Jepara Regency Government and Bank BPD Jateng, is expected to facilitate easier access to business development for furniture industry players.
One of the participants, Suhartono, a furniture entrepreneur and Chairman of RW 6 Tendoksari, who owns the brand Jeparadeas, said he is now increasingly aware of the importance of digital marketing to expand market reach. He also already possesses the Jepara Furniture Card as support for his business development.
“With this training, I am better prepared to face changes in marketing patterns and can strengthen the competitiveness of the Jepara furniture industry in the digital era,” he asserted.
