Jepara International Furniture Buyer Weeks 2026 Exhibition

Jepara - The Jepara Regency Government in Central Java is set to hold the Jepara International Furniture Buyer Weeks (JIFBW) 2026 from March 8–11, 2026, as an effort to enhance the marketability of Jepara furniture products both nationally and internationally.

"The preparations for this international exhibition are already quite mature. This year, JIFBW will be held with a hybrid exhibition concept, combining offline (in-person) and online exhibitions," said Jepara Regent Witiarso Utomo in Jepara on Friday.

According to him, holding JIFBW in Jepara has differences compared to general furniture exhibitions. While typical exhibitions usually provide only one meeting location between buyers and sellers, in JIFBW, buyers are invited to directly visit workshops and furniture factories.

In addition, he said, this event focuses more on buyer visits to workshops or factories. Buyers will also be directly transported to factories that are uniquely available in Jepara, allowing for direct on-site visits.He hopes that this activity will be able to increase the sales potential of Jepara furniture products in national and international markets. Furthermore, his administration is optimistic that the furniture market conditions this year will continue to improve.

Witiarso also emphasized the importance of improving design quality so that Jepara furniture products can keep up with the times and global market needs.

The Jepara Regency Government continues to provide support to furniture industry players, one of which is by facilitating participation in various exhibitions. At this year's Indonesia International Furniture Expo (IFEX), around 20 business actors from Jepara were facilitated to participate in the exhibition.

Following the Indonesia International Furniture Expo (IFEX), JIFBW will serve as a follow-up event to promote not only furniture products but also the overall Jepara furniture industry ecosystem.In an effort to strengthen the global market, several Jepara furniture companies are also scheduled to participate in an exhibition in Dubai. It is estimated that around four to six companies will travel to Dubai for the exhibition as part of strengthening Jepara furniture in the international market.

Meanwhile, Chairman of the Jepara Gerak Consortium, Andang Wahyu Trianto, stated that JIFBW 2026 carries the theme "Futuring Tradition", which emphasizes the development of the furniture industry based on tradition with a modern marketing approach.

"This Futuring Tradition theme is important so that the Jepara furniture industry does not lag behind developments in an already up-to-date industry," he said.

He added that JIFBW is a collective effort to preserve the identity of Jepara furniture while strengthening its competitiveness in the global market. Jepara's uniqueness lies in the diversity of production clusters across various villages, each with its own distinctive furniture characteristics.

Unlike general furniture exhibitions, JIFBW is held comprehensively across various locations in Jepara. This concept allows buyers and sellers to interact directly at the production sites.

Day 2

The furniture exhibition titled Jepara International Furniture Buyer Weeks 2026 has officially opened in Jepara, Central Java. The event, running from March 8–11, carries the theme "Futuring Tradition", which blends traditional Jepara carving expertise with modern design innovations.

The exhibition is expected to attract interest from domestic and international buyers to visit Jepara's furniture industry hub directly. Its city-based exhibition concept sets it apart from conventional exhibitions.

The event was officially opened by Deputy Speaker of the People's Consultative Assembly (MPR RI) Lestari Moerdijat. She expressed appreciation for the development of Jepara's furniture industry, which is seen as increasingly diverse and capable of competing with similar products from other regions and abroad.

"JIFBW is different from ordinary exhibitions; this event adopts a city-based exhibition concept," said Rerie, as she is fondly called, in Jepara on Monday, March 9, 2026.

With this concept, buyers from within and outside the country are invited to visit showrooms and workshops of artisans across various areas in Jepara. This enables direct transactions between producers and buyers.

"Through the holding of Jepara International Furniture Buyer Weeks 2026, it is hoped that buyers can come directly to showrooms and production sites in Jepara, allowing for direct transactions between producers and buyers," she explained.

Carrying the theme "Futuring Tradition", the event showcases a fusion of Jepara's world-renowned traditional carving skills with contemporary design innovations and modern technological touches.

According to Lestari Moerdijat, amid the world's still unstable geopolitical conditions, Jepara furniture entrepreneurs need to leverage technological advancements and social media to expand their markets, including through online sales.

One of the exhibitors, Yulianingsih, said the event is an important moment to introduce Jepara artisans' furniture products to the international market.

"Many new products are born from the skilled hands of Jepara craftsmen. Potential buyers definitely need to know about that," she said.

Through the organization of Jepara International Furniture Buyer Weeks 2026, the Jepara furniture industry is expected to gain greater international recognition, as well as increase export value and improve the welfare of local artisans.